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- 1091
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- 710 点
- 资产
- 2299892 金币
- 注册时间
- 2006-3-26
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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
' f; B) s4 Y; ?6 a' n- \
: R8 G& ~0 R/ w/ c6 m6 Z/ E& kGM Overview
, {9 `6 q! E! Q/ _6 K# q+ H• Role, Timing, Issues/Decisions, C&Cs
8 h7 t- V5 A; q0 y0 u5 s• Objectives$ b& Q6 g/ p! E! B4 ^
– What do we “WANT” to do?
$ u2 l" ~5 `' A) \* M• External Analysis
, p# k* |9 F; B9 L, d* J5 h2 n– What do we “NEED” to do?7 a; [: S. ]9 X# n2 V
– PEST, Consumer, Competition, Trade5 \3 B7 V2 W& V; O
• opportunities & threats3 P7 D, {- r+ @" x7 q: h: z* K$ Q
– IMPLICATIONS: KSFs
0 q- G1 T: V- A' o* B1 L• Internal Analysis
7 Z; `3 H1 S1 l" g0 }2 |– What “CAN” we do?) L. g D1 [, e7 B3 O4 p
– Finance, Marketing, Ops, HR
- ~( A! g& ` v& w a( h• abilities, strengths & weaknesses+ F: R2 N3 T! r2 z2 p5 U* H' R
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
7 w# `/ W* I0 ^5 j W: ^3 g6 H( ~( a Q2 O
• Alternative Evaluation# ]' D Y: U" S$ H8 G% `) @. T. ]
– What are the options?
( b* m2 F9 j0 r1 P2 v7 b– Evaluate the pros & cons of the options# {. P/ [) h& X/ W- E a1 h8 _
– How does this option “FIT”?
' D2 C8 A5 y. a3 @– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)) W Y. @. c I5 {2 v) w4 s4 E
– Financial Feasibility (of AT LEAST 2-3 options that might “work”) ; V, Q( l+ V0 T/ C
) a( H4 x3 t5 _! Y3 @
• Decision3 N, `0 a' {4 J
– Justify why you chose a particular option(s).- Z, L9 T2 ?( E3 Z
– YOU SHOULD BE CONVINCING
% g3 i( h, i5 w: o* S/ R• Which strategy best meets the firm’s objectives?
4 b. Y8 w% ?" D, N2 N• Does it satisfy the personal objectives as well?
: h: T9 ^% [: E2 U7 A$ y4 `; J6 s: M• Have you addressed the cons of the chosen alternative?" j' d1 {$ @. M! D* b
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)
+ _' Q, D9 G( {8 [/ t• Why NOT the other options?
% W0 ]8 y! C' n! e• How does this choice affect Finance, Marketing, Ops and HR? What changes% t- l, c2 W+ V) B- k9 U
need to be made?
0 g! ]9 O+ ~! `6 g' F" K
( h1 j1 Y) k O; k% v• Action Plan
* `" _( ?' F9 U* w8 H/ t+ S# v1 D3 v• Map out a clear and precise implementation plan which includes;; q% f) E* M, v
– details which address what steps you have to take to implement your7 e5 E" y! E* n9 y* R# z) {
decision
' S- \" k1 X& ^& t– details about timing5 R# E' i9 g) c7 U
– details about WHO will be responsible for accomplishing the ‘task’/ }( w7 ?. M' M7 J, ]
– how will you follow-up your plan (measure success). e: H9 l- }2 v$ @+ n
– make sure to consider both the short term and long term
( a* }" y( k3 R; s
2 D% \0 d5 \6 Q* S+ cFirm Valuation; d( d0 j. I" ?! h
• Used to help managers determine the “price” of a company.& m1 D/ Y* D2 g% f' w7 d
• 3 methods of valuing a firm;5 G' p- a5 }# e+ g* z" x
– Net Book Value$ i1 F+ X N+ w% | p
– Economic Appraisal
2 o& S1 [" e" |8 ]( Z4 V" ^3 T– Capitalization of Earnings
S" V! _$ S2 t' ^# d: T• Using all 3 methods (if possible) helps us to determine a RANGE of what the# i; ]2 B; V* Z3 e) {' W
company is worth.
+ ]$ ^8 y% T. @, u! ~! @% j) q q• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
8 \+ U3 [$ g( I- T
& a$ P4 @" K2 a" f Net Book Value (NBV): r# G6 s% d1 g k- |( |0 Z
– Total Assets - Total Liabilities
: n1 M- r( M3 i8 m• a.k.a.. the equity
% G" i& A$ O+ J+ z4 O4 d* B9 w6 P– Does not account for the present market value of the assets5 a! k7 D8 v. Z. a
– Calculated using the most recent given balance sheet# n% v4 c, m5 ?* ~& |% A. d
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
3 U. C1 T M$ y$ h/ W! E( A: l
1 s3 h; @" e/ W$ \: b Economic Appraisal (EA)- z, I; [* \! A6 G
– Similar to NBV, but tries to reflect the current market value of the assets6 d8 o1 o% a: ]9 y2 Z- J+ Y
– Total Appraised Assets – Total Liabilities
) |$ f! w) }& k y* m4 e7 m5 y, F– Preferred by buyers who are interested in a company for its assets
5 @* ^2 Q. j$ Y1 ?
4 ]5 o ?& N2 s% |# ~" S2 T Capitalization of Earnings (CE)
( t0 C1 ?* | l. q– Focuses on the I/S instead of the B/S5 Z5 U, p! @# V4 Z* S
• Attempt to value the company in terms of the future income it may provide.
0 C( @* X, V, p8 e' q– NPAT * P/E ratio = value
* K4 E9 c8 V) \. ^– Must evaluate two different earnings figures (to determine risk & range) R# Z7 v+ i; K3 [6 ?" o1 I E$ ?
• Assuming changes (projected statement)4 F/ j/ t9 i# I1 q# F0 j( V
• Assuming no changes (current given I/S)
& S* X" y+ l/ n" s$ T– Select a reasonable P/E multiple
" l# G' t( V c# y' H, Q3 {– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management), X* V( |& `: X) ~6 T
C9 b( }* S1 q+ N' H
• P/E Multiple, w7 l- u/ Y4 K0 y" i
– Rules of thumb;
& m& E H w: V% M+ C G• Mature industries with stable earnings tend to have multiples* C4 g' f' w0 Y
from 5 to 15.) l9 B) P0 ~( o* j8 m
• High growth industries tend to have multiples exceeding 20.- Q/ q7 s: u, q) g
• “Growth is good; risk is rotten!”
& A/ B6 M# C7 }2 \ A& ~2 f6 E– growth increases a multiple
6 ?- R0 E. W/ l( U) G– risk decreases a multiple
' f* w( F' |# y' K% W9 r; W3 z8 V. ]6 g/ i% x) M6 N
Their Associated Ratios0 n+ W Y) T* o9 M+ j
• Profitability;4 N! {& `. O: g* T7 }
– Business goal - to make $$4 p1 `( n0 @: z4 R
– Ratios measures how much money we had to spend to make $X in sales
& V! c1 x0 i# } v* B( j6 V- o• Stability;# ~, a4 A" M4 C0 |+ O2 I# o
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)- Q: X4 v! e3 Z) G0 r j
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts" |8 H+ ]7 `1 @& |4 ]! m7 A
8 U8 B6 l- m5 @
5 Financial Goals &Their Associated Ratios
: P$ ^& N* [4 B • Liquidity;) t$ |* ?+ y6 k" o
– Business goal - ability to meet s-t obligations3 `7 U U0 H b+ i0 u% L3 G
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm
6 k% {0 `: D1 u7 u; B/ J3 ?* \obligations)+ p* c' y4 e* W* a |# h
• Efficiency;, L/ j" O1 b( L# g
– Business goal - to efficiently use assets
- f. e$ @" b* y) x6 E– Ratios tell us how efficiently we are using our investments6 x7 s9 Y4 Y0 i& m! d$ A% s
* L; Y8 q0 p4 {7 [• Growth;
p* A0 x; }' [% A* s2 X– Business goal - to increase in size# K) z' k9 G% Y9 ?1 x
– Ratios tell us whether the company is achieving any growth
# k+ l0 C' X' {; T# c7 B/ |7 a3 t6 H6 _6 P! x! ?& J: U
Interpreting the Ratios
, A) ]2 o, d5 a: V• Profitability;# c2 D4 k4 _) u* Y9 \" q4 n3 f
– Vertical Analysis (of I/S)/ _% N) V1 B7 `
I/S items * 100 = % 9 b$ t3 T! k& F! u5 w) }
Sales: L: Q1 V! N4 [3 f
• Tells us it cost us X% of sales to make those sales; o$ y) N b1 K( Q5 i
– Return on Investment/Equity
7 Y! y' V, O/ I' E; NProfit ATB4D = % 7 a q, y9 [. G/ e9 n7 w
Average Equity7 m1 J! M0 [4 A1 V- C
[(Yr. 1 E + Yr. 2 E)/2]& u; T% k! C& C* ?
• Tells us how much profit we made relative to the investment made by the owners5 P4 O% W: d& K' y
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• Stability;
1 u2 s$ F9 o: I. z+ A+ E7 @ D– Net Worth: Total Assets
; Y: S7 R* m. h3 R4 D. H0 }5 uTotal Equity = %
" t3 j7 E3 u% g! @3 V- S0 RTotal Assets
7 q2 E* p3 Y* O6 _• tells us what % of assets were financed through owner’s money: K" J( T4 w i' t9 m1 i
– Debt to Assets
: ]$ u# D1 `, ~" K+ ZTotal Debt = % 2 I9 ?5 }, V' G7 g$ p3 e0 C v
Total Assets
a9 q, L2 L; |. G9 t$ h: i/ T• Tells us what % of the assets were financed through debt
7 }# ]* o" p+ \) e– Interest Coverage) R: r0 J' ~: O& \4 X; A- A
EBIT = # times; t" r; R2 f8 }) f* o: T
Interest Expense
0 S- _$ a0 f$ P! {% {9 Q6 m• tells us how many times we can pay interest
7 O6 o- B: o- D' O: }- Z# b0 Q/ h
• Liquidity;" e) K9 u# j( N: t8 E7 o' B! R; K
– Current Ratio" R" {1 C) I0 B0 |: a
Current Assets = X:1
r8 f# y- ^; A+ NCurrent Liabilities; C5 p. k+ P' p- z' t
• Tells us, if we liquidated all our current assets, how many times we can pay our debts
# T6 R+ J2 T7 ?; Q+ tRULE OF THUMB: 2:1
/ M( K; @! F5 v1 N, w+ C– Acid Test; l' b. W. e% m% Q
Cash + M/S + A/R = X:1
! v! m$ _# E6 v+ {. z4 D8 A) CCurrent Liabilities
1 J: [0 r: G6 O. Z# e• Tells us how many times we can pay our debts with the money easily available to us3 F) `' | a% P
RULE OF THUMB: 1:1
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2 ^2 _4 {4 {, M; ~) c3 q Z+ i: ?: d– Working Capital
. F. o, o- N' ] RC.A - C.L = $X }) s( _4 t5 h' ^1 h
• Tells us how much money we have to work with AFTER s-t debts are paid
* [. s/ k: T g2 M0 V* i' N; E" |8 h3 u6 I9 ~
Efficiency;
4 g1 K! S; P, h6 l/ r– Age of Receivables
' U& v5 A% K' C d f* U, X* c4 O' GAccounts Receivabl = # Days. P7 G9 R7 _2 S4 Q5 _0 D
(Sales / 365)
) w3 Q: z, e! \& w3 o3 P• Tells us how long it takes us to collect our $$3 q/ M0 A, ]6 I' m6 g3 ^# ^
3 i9 j. @' x& f5 I5 ]
– Age Of Payables* ~# n6 j/ D/ A+ j1 j
Accounts Payable = # Days$ `( ]9 ?2 c, N7 r4 Y* x
(Purchases* / 365)
$ S" g; L& g4 Z# X$ K: A0 n% S• Tells us how long it takes us to pay our bills7 {! g* a0 \% s3 J* j% e
0 T* e2 t7 Q2 J# D9 i8 B% B
– Age of Inventory9 r6 A' S) y/ S0 W( c
Inventory = # Days
) f+ X) s* i7 s; }6 \(COGS / 365)* b) H* V5 s* m7 t2 s
• Tells us how long we are holding on to our inventory in the warehouse
& ~. Q7 v7 l( x8 J- f; [! z9 W1 V+ g6 ?; }1 I
• Growth;3 ^. x3 @: d* y% r+ N5 X& H
– Sales
+ x8 |$ q- R* a; c" X– Net Income
/ Q; G+ B: S* W+ T. B; N5 \6 }6 t– Total Assets
) a# G2 N' R- g' X% v; w– Equity; t( v8 ]9 y' L
Yr. 2 - Yr. 1 = %
! k- g. y! Y$ x( q. k/ g! V Yr. 1) o, Y( g# `2 m. E, t7 f2 P
• Tells us whether the accounts are growing (and hence the company)" u* T4 u9 D/ v7 q% T+ R
1 e/ x1 c3 P1 K+ u" U9 j$ ?Understanding Ratios; w8 N' o: l+ G
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
: r8 I, j& P+ }& T3 l5 K4 p s• Either the NUMERATOR or the DENOMINATOR affects the ratio1 @$ v& Z- Y* i1 e/ @) @1 _- ]$ e
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
7 ?3 N3 Z' |9 b7 K8 ~/ I/ y/ h– Which number caused the change?2 z/ ~. Q2 V4 a
– Look for increasing or decreasing trends over time.$ x v! b/ |" b, R& E/ t3 h$ s
– Will these trends continue?6 ~+ `6 e- b [; c1 @+ f
– How does the company compare to the industry?. `( K0 S, K4 ]+ m8 i( I
. u% x; A" h' F( ^6 q% Z8 v
$ ~* I: | L, q$ M/ D/ ~0 A8 I6 MClassifying Costs
5 v3 W1 q! @$ E- S# D• Variable Costs: g# K' n4 E" N
– a cost incurred with every unit sold/produced (volume)' q) N1 W# [; U- F8 h1 {( I
• Fixed Costs; M) T0 p8 ^" L( j
– cost that does not vary with volume |
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